Personal branding and presentation skills

Digital Hello again!

This week started with Anna's lecture about personal branding and Facebook advertising. We have had already one lecture about personal branding on this course a couple of weeks ago by Petteri Avilia, but  the topic is still pretty interesting and I see that there's always something new to learn and realize in any case!

Personal brand is..

• A combination of your image and reputation
• How you conduct yourself daily forms the foundation for your brand
• What words, concepts and ideas do people associate with your name and image. Does it make a clear understanding of what you do and what value it brings?

It is therefore very important to remember that wherever you go, what you say or do, it will all effect to your personal brand. Today, it's especially important to take care of your brand in social media channels and in the internet in general. Your future boss might well check your Facebook profile, even google you. So, make sure that you are the first search result! If you want to be particularly available for employers, you should have a profile on LinkedIn and keep it up to date as much as possible. 

My personal brand, according to my classmates. Got to be proud! 😍

Also in social media you have to stand out from the crowd and make your unique promise of value. Your brand is a promise that you have to fulfill to clarify what makes you special. It tells who you are, what you do, and how you do it. And most importantly, what makes you better than others. Create your own unique selling proposition. Business site Balance have listed some great tips for creating a unique selling proposition.

After the lecture we had a work shop with our team. Our task was to figure out what are our client's, SSM's brand and roles in social media. Social media brand is kind of important for the companies too. Think about what is its role, motivation of the role (what are the advantages), what are the support roles, what are the contents of the natural role and support roles, what social media channels do you use and what kind of marketing campaigns you should make.

Presentation skills

On Thursday we had a lecture about presentation skills from Viliina Kettunen. Viliina is one of our digicoaches and herself a great example of a good performer. She is so lively and really captures and holds peoples attention. 

Viliina's goldworth tips for performing 

• Pay attention to: gaze, shoulders, hands, shifting weight, stepping
• Be aware of the ticks and how to control them
• Take into account what is your audience like and what kind of people does it consist of.
• Talk TO them, not AT, them. And be active.
• They are humans -just like you
• To improve - acknowledge your faults
• Practice beforehand by talking to your mirror or taking advantage of your family or friends.
• Put yourself out of the comfort zone and practice, practice, practice.

Presentation skills are really important especially in the business field and big part of the personal brand as well. Performing is challenging and you can always make progress in it. I think the most important thing to remember when performing is to have a good contact with the audience and just to have fun! When you have fun, the audience have fun, and they are willing to hear all about what you're telling to them.

Looking forward to next week's challenges! Stay tuned ✌