sunnuntai 29. tammikuuta 2017

Making-of: Introduction video

Hi Everyone!

On Monday this week our seven-person team got its first actual task, which was making a video. In the video we had to introduce all the team members, and ideally use our imagination and be creative.


At the beginning of the day Laurea's student Viveka Kulmala was giving great tips for filming and editing video. I have almost never filmed, let alone edited video, so the tips really came for need.



1. Do not change the filming direction
Film from either the horizontal or vertical direction, not both, because that kind of video is cumbersome and annoying to watch.

2. Good video equipment
If you don't own a camera for filming videos, use a mobile phone with a high quality camera.

3. Lighting and sound
Pay attention to good lighting and audibility. They will significantly increase the quality of the video. The video is more pleasant to watch, when people are visible and you can hear their speech.

4. Learn how to use editing softwares
  • iMovie for Apple devices. Free to use.
  • Windows Movie Maker. One of the simplest and easiest tools to edit videos. Free as well.
  • Adobe Premiere Pro. Paid.
  • Final Cut Pro X. Paid.

5. Royalty free music


We had time for making the video until Thursday morning, so we started to get busy right away. Our team had from the beginning good visions of video content, especially Joni was really creative in the brainstorm. We got a large part of filming done as soon as on Monday. The scenes have been filmed in different parts of the Otaniemi campus, in a grocery, in a bar and some at the team members' home. The next day, when the boys started editing, it became clear that some of the content of the video was gone, so Iiris and I we had to film our introduction parts again by ourselves.

However, I'm really happy with the end result, and through the small adversities we always just learn something new! I'm also really satisfied with the logo that boys developed for us. The logo appears at the beginning of the video. Just perfect! For timetabling reasons, only a part of our team members was involved in video editing. Next time we'll share our tasks in a slightly different way again, so that everyone can learn the secrets of editing in practice. So, a big thank to our team's menfolk for your great editing work!

Enjoy watching:


On Thursday, our video was presented to the whole class, and we were able to take a look at the other teams' outputs. It was so rewarding to see how different videos were created in different teams. So great boldness and creative thinking in all the teams. It was also nice to get to know a little more of the people, which I haven't yet had time to get to know so well.

Also on Thursday, we got two guest speakers from two different companies. The first speaker was from a company called Nielsen, which studies consumer behavior in over a hundred countries around the world. By studying the needs of customers and the factors influencing their purchasing decisions, Nielsen is able to help its corporate customers to increase sales. We learned, among other things, why after the entrance of department stores there is always some free space before any products set up, and how much the average consumer spends time to select one product in the grocery. The lecture was overall very interesting and gripping.


Later introduced a representative of AFS, the American Field Service. AFS Finland is politically, economically and religiously independent, volunteer-based international education organization that engages youth exchanges. I think that the activities of such organizations are very respectable and I appreciate the work being done on behalf of a more open-minded world and to bring cultures closer together. It was great that there was also a Laurea student telling about her experiences as an intern at AFS.

I think the week was just a good balance between practical and theoretical. More of these, please!

sunnuntai 22. tammikuuta 2017

New year, new challenges

Hello dear readers of my  blog!

My name is Viivi and I'm 23-year old business student from Laurea University of Applied Sciences. Along with my studies I work in a clothes shop and dream of an internship among marketing and sales. In particular, sales have always interested me very much, and I believe that my work will always be among sales one way or another. At least I hope so.
In this blog I will update mainly things that I learn on digital marketing course , as well as my own thoughts on digital marketing and its development.



For me this year has begun very busy and rushing in, and I knew in advance that it would give me a lot of new experiences and things I've never before been up to. For example as a tutor student, I have got an opportunity to meet and get to know a huge number of new people from both Finland and abroad all over the world. Starting to blog  is also something completely new for me. I have read a lot of different kind of lifestyle and fashion blogs during the youth of my life, but never written any blog myself. Sometimes I've thought about it a little fleeting moment, and envisioned its appearance, themes and pictures of my posts. Due to time constraints, however, I have always buried my dream somewhere far into the future.



But then, this week, my teacher Anna Ikonen told us that we all need to set up a blog. I was excited and terrified at the same time. Terrified, because the time is still my biggest problem of all, and really excited because now someone has given me a permission to do what I have dreamed of for so long: spend time just to write up my thoughts and feelings. Even though the topic of the blog is quite limited this time, I think I will learn and benefit from this so much. During the course we work in groups with both exchange students and Finnish students. Including me there are six Finnish second year students and one exchange student from Netherlands in my group. This week was just to orientation and get to know each others and our three wonderful digital coaches.

Yet I am not entirely sure what will happen and what we're actually going to do, but I'm really looking forward to it. Maybe the next week will show us. In terms of learning my goals are high and I do my best to keep you readers up to date of all the interesting aspects and happenings during the course.

You'll hear from me within a week again!